Zambrero.
Mexican with a mission.
Zambrero.
Mexican with a mission.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.
Zambrero.
Mexican with a mission.
Mexican fast food on a mission to end world hunger.
21 million meals
donated to date.
Neon signage in each of the 170 restaurants internationally.
Brand cinema for the Plate 4 Plate initiative.
Brand print.
POS and print.
Zambrero donates a meal to the third world for
every burrito you buy.
Founded by Young Australian of the Year –
Dr Sam Prince, who has quietly built one of
the most humanitarian brands in the world.
The positioning Mexican with a Mission, allowed
us to talk to socially conscious millennials not
only about great food, but about a great cause.
New product launch for the energy packed Power Burrito.
APPLICATION ACROSS ALL CHANNELS
Zambrero have a policy of opening restaurants
in predominantly regional locations (nearing double the number of restaurants of Guzman and Gomez). As such, local area marketing is the focus of their strategy. Owned media also plays a vital role in how we tell the Zambrero story. This is brought to life through all touchpoints: restaurant interior ideas, signage, packaging ideas, loyalty programmes, social-media, film and radio.
IMPACT
Increase from 30 restaurants to 170 restaurants.
Successful launches into Ireland, New Zealand, USA. Franchisee requests at an all time high.
On track to reach 1 billion donations by 2025.
21 million meals donated.
