New passenger recruitment.
Once all of the early adopters have jumped on board, how do we convince those more hesitant to try the service?
Dispel the misconceptions - drivers are friendly, cars are insured and friends and family can track where you are.
Putting a human face on your driver - know their name and their rating before they pick you up.
An extensive outdoor campaign in metro Sydney, Melbourne, Brisbane
How to announce Uber finally being allowed to pick up at Melbourne, Sydney and Brisbane airports?
Clean, informative outdoor right where the passengers are - at the airport.