Uber.
New passenger recruitment.

BUSINESS PROBLEM
 

Once all of the early adopters have jumped on board, how do we convince those more hesitant to try the service?

SOLUTION
 

Dispel the misconceptions - drivers are friendly, cars are insured and friends and family can track where you are.

Putting a human face on your driver - know their name and their rating before they pick you up.

An extensive outdoor campaign in metro Sydney, Melbourne, Brisbane
and Auckland.

BUSINESS PROBLEM
 

How to announce Uber finally being allowed to pick up at Melbourne, Sydney and Brisbane airports?

SOLUTION
 

Clean, informative outdoor right where the passengers are - at the airport.

Uber.
Airport pickup launch.
Uber.
Samsung emoji event.

© 2018 Ext.77