Optus.
The entertainment never ends.

A social media campaign that identified trending topics on facebook and linked the product back to the news. Over 300 executions in total. Used by Facebook as an international case study in how to do responsive and effective social media advertising.

Trending topics identified by 8am. 
15+ ideas presented by 11am.
Approval by 11.30am.
Artwork and copy to 
Facebook by 12.

A post live before lunch every day.

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