Medecins Sans Frontières.
While Medicins Sans Frontieres are well known for the work they do, few people realise the support they need from volunteers in the non-medical fields.
Working with M&C Saatchi Geneva, we developed a recruitment campaign to attract electricians, plumbers and technicians – all crucial skills required to run a hospital camp in a war zone.
The campaign ran in Europe and has been distributed to all MSF regional offices to run globally.
The work won a silver lion at Cannes.