Zambrero.
Mexican with a mission.
Zambrero.
Mexican with a mission.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
BUSINESS PROBLEM
How to sell burritos in a competitive Quick Service Restaurant environment while communicating the brand's social purpose - to help end world hunger?
SOLUTION
Mexican with a mission - a multi-media brand idea expressed in everything from TV, retail, social media through to store design.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.
Zambrero have donated more than 21 million plates of food to help bring an end to world hunger
through their Plate 4 Plate initiative and are on target to reach 1 billion by 2025.
The Twelfth Window continue to build their brand story through the line.

About us
Oliver Devaris
Creative Director.
Oliver has written long-standing advertising campaigns for major brands in Ireland, the UK, US and Australia.
His work has been recognised with golds at Cannes, Clio, AWARD, pencils at D&AD, several Australian Commercial of the Year titles and international effectiveness awards. He and art director Graham Johnson were ranked the most awarded creative team working in Australia by Campaign Brief a few years after partnering at M&C Saatchi where they worked together as creative directors in Sydney and LA.
Pro-bono work also includes The Tibet Council, The Capital Punishment Justice Project, Medicines Sans Frontiers and Lifeline. His career started by accident at the age of 18 after winning AWARD school.
Graham Johnson
Creative Director.
Graham began his career as an art director after completing a degree in
graphic design in Melbourne.
After time in agencies there, he moved to M&C Saatchi in Sydney, where
he teamed up with Oliver Devaris in 2000. Together they ran international
and local accounts along the way winning international awards across all
categories – including gold, silvers and bronzes at Cannes and AWARD.
More recently, their work has also featured in the third edition of
Hey Whipple Squeeze This.
graham@ext77.co +61 410 426 064
Partners
Andrew Holt
The Whole Picture.
Andrew is the strategy partner for Ext.77 and the founder of The Whole Picture; a marketing consultancy that helps businesses unlock greater growth by unleashing the power of their whole brand.
Andrew brings over 20 years of marketing, media and advertising experience, most recently as CEO of VCCP Sydney and previously as MD of Clemenger BBDO in both New Zealand and Australia. In this time, he has worked to
create successful marketing campaigns for some of the world’s most
innovative brands; including ING, Fitness First, Compare the Market,
Foxtel, Kiwibank, Barclaycard, Budweiser, Tourism Australia and
the New Zealand Transport Agency. Whilst this work has been recognized
with Gold at Cannes, SPIKES and the EFFIES, Andrew’s personal career
highlight was seeing ‘Ghost Chips’ voted the most popular ad of all time in New Zealand - not bad for a government anti drink-driving message.
Sam Allison
The Incredible Production Collective.
Sam co-founded The Incredible Production Collective, an award-winning Production Company with an eclectic roster of freelance independent, established and emerging directing talent, photographers and cinematographers.
The model was developed in reaction to the ever-evolving commercial world.
Sam has taken the production lead on several Extension 77 clients including IMB Bank.